In early 1998 Andrew Constantinou set out to revolutionize the fulfillment software industry. His own frustration with existing antiquated and expensive software inspired him to bring together Joshua Moore and Edward Canterbury to design and build Direct Response™. Six months after setting forth this directive, Direct Response was launched.

Delivered entirely online, it immediately became the first 3PL and fulfillment software to do so. Along with a number of other innovations pushing the current technology to the limit the Direct EDJE team continued to enhance and refine Direct Response™.

Still under the guidance of Andrew Constantinou and his decades of experience in the industry the team incorporated more features and capabilities and continued to align itself as the best of the best for all manner of fulfillment operations. Ever watchful on industry trends and facing the challenges posed by some of the most complex fulfillment operations Direct Response™ earned its place among the most versatile and feature rich 3PL fulfillment software packages in existence.